The Little Wild

A refined, place-driven brand designed to feel intimate, considered, and quietly luxurious.

The Little Wild is a collection of bespoke seaside accommodations offering four-season stays rooted in comfort, craft, and connection to place. Spanning two distinct locations, a private retreat in Norris Point at the heart of Gros Morne and a summertime seaside home in Burgeo, the experience balances thoughtful design with the raw beauty of Newfoundland’s landscape.

The brand was created to feel calm, elevated, and deeply personal. Through a restrained visual identity and attention to detail, The Little Wild invites guests to slow down, feel grounded, and experience their surroundings in a way that feels intentional rather than staged.

The Work Loop

  • Brand identity and visual system

  • Logo design and refinement

  • Typography and brand tone

  • Social media strategy

  • Website design

  • Creative direction across physical brand touchpoints

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Alberta Lung

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