The Little Wild
A refined, place-driven brand designed to feel intimate, considered, and quietly luxurious.
The Little Wild is a collection of bespoke seaside accommodations offering four-season stays rooted in comfort, craft, and connection to place. Spanning two distinct locations, a private retreat in Norris Point at the heart of Gros Morne and a summertime seaside home in Burgeo, the experience balances thoughtful design with the raw beauty of Newfoundland’s landscape.
The brand was created to feel calm, elevated, and deeply personal. Through a restrained visual identity and attention to detail, The Little Wild invites guests to slow down, feel grounded, and experience their surroundings in a way that feels intentional rather than staged.
The Work Loop
Brand identity and visual system
Logo design and refinement
Typography and brand tone
Social media strategy
Website design
Creative direction across physical brand touchpoints