Mellow Mug is a local coffee shop in Bedford, Nova Scotia, rooted in comfort, familiarity, and everyday ritual. The goal was to create a brand that felt friendly and inviting, while giving the business a clear, cohesive visual presence across both in-store and printed touchpoints.

We developed a flexible brand system that supports the customer experience from first impression to daily repeat visits. The result is a welcoming, recognizable identity that feels consistent, considered, and easy to live with.