Social Serve Club
A bold, social-forward brand built to bring people together through play.
Social Serve Club is a pickleball event company creating high-energy experiences for corporate events, private parties, and social gatherings. The goal was to build a brand that felt welcoming, modern, and unmistakably fun, while remaining flexible enough to scale across different event types and audiences.
We developed a complete brand system that brought clarity and confidence to how the company shows up. The result is a cohesive, recognizable identity that supports connection, builds excitement, and translates seamlessly across on-court, digital, and experiential touchpoints.
The Work Loop
Brand identity and visual system
Logo design and typography
Colour palette and graphic language
Art direction and photoshoot execution
Brand photography and visual assets
Creative direction across brand touchpoints