Social Serve Club

A bold, social-forward brand built to bring people together through play.

Social Serve Club is a pickleball event company creating high-energy experiences for corporate events, private parties, and social gatherings. The goal was to build a brand that felt welcoming, modern, and unmistakably fun, while remaining flexible enough to scale across different event types and audiences.

We developed a complete brand system that brought clarity and confidence to how the company shows up. The result is a cohesive, recognizable identity that supports connection, builds excitement, and translates seamlessly across on-court, digital, and experiential touchpoints.

The Work Loop

  • Brand identity and visual system

  • Logo design and typography

  • Colour palette and graphic language

  • Art direction and photoshoot execution

  • Brand photography and visual assets

  • Creative direction across brand touchpoints

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