SweetSpot Labs
A modern intimate health brand designed to feel informed, inclusive, and approachable.
SweetSpot Labs creates pH-balanced intimate health products designed to support everyday comfort, confidence, and wellness. Working in a category that requires both sensitivity and education, the brand needed to feel trustworthy, stigma-free, and easy to engage with.
We supported SweetSpot Labs across a range of creative touchpoints, helping translate clinical credibility into clear, thoughtful design. The work focused on creating a cohesive brand presence that feels respectful, accessible, and empowering, whether encountered in retail, digital, or experiential settings.
The Work Loop
As the in-house creative leads, we oversaw the brand across every touchpoint as it scaled globally.
Brand & Creative Strategy
Packaging & Product Design
E-Commerce & Digital
Retail, Events & Experiential
Social, Influencer & Content
Photography & Asset Systems