Careers
A purpose-driven rebrand supporting meaningful connections between youth, education, and opportunity.
Careers The Next Generation is an Alberta-based organization that partners with schools to connect youth with employers through paid internship opportunities. Their work sits at the intersection of education, workforce development, and community impact, requiring communication that is clear, inclusive, and motivating for a wide range of audiences.
We partnered with Careers on a complete rebrand, reimagining their visual identity to better reflect their mission and the communities they serve. Alongside the brand foundation, we continue to support a wide range of communications, ensuring the new identity translates seamlessly across platforms and materials, from recruitment to reporting. The result is a cohesive, approachable brand system designed to support real-world outcomes and long-term impact.
The Work Loop
Brand identity and visual system
Logo design and refinement
Typography and brand tone
Environmental signage and wayfinding
Annual reports
Advertising campaigns
Tradeshow materials