The Rise
A community-forward residential brand designed for elevated living.
The Rise is a community-forward apartment building designed for people who value simplicity, connection, and a comfortable pace. Set slightly above the bustle of the city, it offers space to recharge and reconnect while remaining connected to the energy of urban life.
The brand was developed to feel clean, minimal, and welcoming, reflecting an approach to everyday living that is thoughtful rather than showy. Through a calm, approachable visual identity, The Rise communicates a sense of ease and belonging, creating small, meaningful moments that feel like the best part of the day.
The Work Loop
Brand identity and visual system
Logo design and refinement
Typography and brand language
Environmental signage and wayfinding
Creative direction across physical touchpoints